
Sony A7C II Dominates July Mirrorless Camera Sales
Sony's A7C II continues to be a top performer in the mirrorless camera market, consistently ranking at the top of sales charts. According to Yodobashi Camera’s July 2025 best-selling mirrorless camera rankings, the A7C II once again claims the number one spot. This is not surprising, as the model has been a consistent favorite in previous months, including June and May. The body-only version of the A7C II has now taken the lead over its kit version, highlighting its popularity among photographers who prefer to choose their own lenses.
In second place is the Fujifilm X-M5 paired with the XC 15-45mm lens. This combination is not unexpected, as Fujifilm has seen a surge in demand following the supply chain issues with the X-T5 model. Although the X-T5 has since stabilized, the X-M5 remains a strong contender in the market. However, the X-T5 body-only is still highly sought after, leading to ongoing restocks and delays at some retailers.
The list also showcases a balanced competition among the major brands in the mirrorless camera space. Sony, Canon, and Nikon all have multiple models featured in the top 10, while Fujifilm maintains a strong presence. Here are the top 10 mirrorless cameras sold in July 2025:
- Sony A7C II
- Fujifilm X-M5 + XC 15-45mm lens kit
- Sony A7C II + zoom lens kit
- Nikon Z50 II + dual zoom kit
- Sony A7 IV
- Nikon Z5 II
- Canon EOS R5 Mark II
- Canon EOS R10 + RF-S 18-150 IS STM lens kit
- Canon EOS R50 + dual zoom kit
- Nikon Z fc + 16-50 VR lens kit
This month’s rankings reflect the continued dominance of Sony and Canon, with both brands having multiple models in the top positions. Nikon also holds a solid place in the market, particularly with the Z50 II and Z5 II. Meanwhile, the Canon EOS R5 Mark II and R10 continue to attract attention from both amateur and professional photographers.
Market Trends and Consumer Preferences
The continued success of the Sony A7C II highlights the appeal of compact full-frame cameras that offer high performance without the bulk of traditional DSLRs. Its popularity suggests that many photographers are prioritizing portability without compromising on image quality or versatility.
Fujifilm’s strong showing reinforces the brand’s growing reputation for producing reliable and user-friendly cameras. The X-M5, in particular, seems to be resonating with a wide range of users, from beginners to more experienced photographers.
Canon’s presence in the top 10 indicates that its lineup of mirrorless cameras is gaining traction, especially with models like the EOS R5 Mark II and R10. These models cater to different segments of the market, offering features that appeal to both enthusiasts and professionals.
Nikon’s inclusion in the rankings shows that it is still a relevant player in the mirrorless space. The Z50 II and Z5 II are well-regarded for their performance and value, making them attractive options for budget-conscious buyers.
What’s Next?
As the market evolves, it will be interesting to see if any new models or trends emerge in the coming months. While the current rankings reflect the popularity of established brands, there is always potential for new entrants or innovative products to shake up the landscape.
For those looking to explore the mirrorless camera market, there are several options to consider. Whether you're interested in full-frame models, entry-level systems, or specialized cameras, there is a wide range of choices available to suit different needs and budgets.
Understanding the latest sales trends can provide valuable insights into what consumers are looking for. By keeping an eye on these rankings, photographers and enthusiasts can make more informed decisions when choosing their next camera.





