Time & Tide partnered with Dennison for a brilliant gentleman's date night watch.
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Andrew McUtchen, founder of Anglo-Australian watch editorial and retailer Time & Tide, set out to make anAffordable dress watchwith the flair and elegance offered by luxury brands likePiagetandAudemars Piguet.
As he puts it, a watch that most men will only take out on date night.
Fortunately, he knew exactly which brand to work with, and it was conveniently located in his home city of London, England.
McUtchen connected withDennison, a British brand with a rich history that was revived in 2024, and its co-reviver, Emmanuel Gueit. They created a new dial and strap combination for Dennison’s signature cushion case two-hand dress watch.
Gueit is among the most respected living watch designers, with credits including theRoyal OakOffshoreandRolex Cellini. His father, Jean-Claude Gueit, designed the original Piaget stone dial watches that inspired Dennison's flagship design.
McUtchen and Gueit, now the head of watch design at Tiffany & Co., created a watch that looks like it should cost six figures but is affordable enough for most men to justify infrequent wrist time. It is affectionately dubbed the DateNight.
A polished steel version of Dennison's cushion case frames a vibrant herringbone mosaic of mother-of-pearl tiles. It is complete with a gray suede strap from French brand Molequin.
A pearly mosaic
The star of the DateNight is the dial texture. Like Time & Tide, it is an intercontinental venture between England and Australia.
The British watchmaker sourcedmother-of-pearltiles from Down Under to assemble into a herringbone pattern. Each tile uses a thick layer of the mollusk-generated mineral that exposes shades of blue, purple and green as it reacts to light.
Gueit cited the Northern Lights as inspiration, choosing different colored backings for each tile to enhance the range of colors exposed. Becausemother-of-pearlIt is generated in random patterns, no two tiles are identical, meaning no two DateNight dials are identical.
The only details obscuring the mosaic dial are the narrow lancet hands and the Dennison logo printed on the flat sapphire crystal. Both details are found on all the watches Dennison has produced since its revival.
A special occasion watch
McUtchen claims that few men invest in "special occasion" watches anymore because exceptional dress watches are expensive. Since making a return to the scene, Dennison has become one of the best bargains in the premium dress watch market.
The DateNight is right there with the British watchmaker’s stone-dial offerings on the short list of the best dress watches in the $1,000 range. Mother-of-pearl dials are emerging as the hottest new trend in watch design, and few are this affordable.
As far as I can tell, McUtchen accomplished his goal. The DateNight is a gorgeous dress watch that makes a statement without shouting. It also has a legendary designer behind it, which is nearly impossible to find in an affordable watch.
It is within a reasonable price range for most men looking to invest in a nice watch. With the trajectory Dennison appears to be on, a limited edition reference like this will only go up in value.
Availability and price
Here's the catch: landing aDennison DateNightIt takes some effort. It is being sold exclusively through Time & Tide and there is a tight 24-hour window to order it online, starting at 8:00 AM EST on August 27.
In addition, only 200 pieces are allocated for online sales.
After that window closes, the watch will still be available, but it will be sold exclusively in person at Time & Tide’s showrooms in London, England, and Melbourne, Australia.
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