Google and Samsung have raised the bar for smartphones with recent product launches, putting the pressure on rivalsAppleAAPL, which will soon introduce its iPhone 17 series handsets. Apple stock has stalled ahead of its event.
On Wednesday,Alphabet'sGOOGL Google showed off itsfall product line-up, led by its AI-enabledPixel 10 phones. Last month, Samsung launched new AI-poweredGalaxy smartphones. Both introduced folding, large-screen devices, something Apple is not rumored to have until late next year.
Please watch the video at Investors.com - Apple's AI Ambitions: Are Investors Losing Patience?
Analysts and product reviewers have taken notice of the Google and Samsung smartphone innovations.
"Apple is getting lapped by its Android competitors," said Nicole Nguyen, personal technology columnist at the Wall Street Journal, in anarticleWednesday. She said the new Google Pixel phones are "leagues ahead of the iPhone in AI."
The Gemini AI on Google phones can perform real-time voice translation, fast photo edits, and will proactively surface information when a user needs it.
"Google is pushing the boundaries of premium devices - especially in camera and AI integration, leveraging Gemini and showcasing that the promise of a universal agentic AI assistant can actually be in your hands - today," said IDC analyst Nabila Popal in a statement.
Meanwhile, Apple has delayed the release of many iPhone AI features until next year, including an upgraded Siri digital assistant. Apple is scheduled to announce its iPhone 17 family next month.
Apple Stock Sees Price-Target Cut
On thestock market today, Apple stock slid 0.5% to close at 224.90. On Tuesday, it dropped 2% to 226.01.
GlobalData analyst Anisha Bhatia said Google targeted Apple in its sales pitch for the Pixel 10 phones.
"Google clearly targeted switchers during the event - the marketing pointedly addressed iPhone users with two key problems - easy transfer of data and inclusive RCS (Rich Communication Services) messaging," she said in areportAlthough Google has not yet significantly affected Apple's market share, its Pixel series, loaded with its ever-improving set of AI magic, could give consumers a compelling reason to switch.
Loop Capital Markets analyst Ananda Baruah cut his price target on Apple stock to 226 from 230 on Thursday and reiterated his hold rating.
Follow Patrick Seitz on X at@IBD_PSeitzfor more stories on consumer technology, software and semiconductor stocks.
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