Steph Curry's Next Big Move? Google's Performance Advisor

Curry with the three!

If you've ever watched a Steph Curry (Warriors) game, then you know he's consistent in hitting those game-winning shots from the three-point line. Well, now the legend that is Stephen Curry is using those same skills as a four-time NBA champion and two-time MVP to team up with Google.

The Golden State Warriors point guard hasSigned a multi-year partnership dealworking with the tech giant, taking on a new role as Google’s Performance Advisor, and I've got to say it's one of the coolest athlete-brand partnerships we've seen in a while.

This collaboration spans across Google Health, Google Pixel, and Google Cloud, giving him a seat at the table on everything from health innovations to the next Pixel release. "As a long-time Warriors fan, I've watched Stephen Curry's exceptional talent on the court. To now partner with him and infuse that same level of excellence into our products is a game-changer for Google and, even more importantly, for our users,"saidRishi Chandra, Google GM/VP of Health.

As part of this partnership, Curry and his entire team are fully committed to Pixel — from phones and watches to earbuds — incorporating Google technology into their workouts and daily routines (which is a major achievement in an Apple world). They are using Pixel phones for communication and daily tasks, Pixel Watches to monitor performance metrics and active lifestyles, and Pixel Buds for audio needs. The integration also extends to productivity tools, with Curry's team using Gemini and Workspace applications to manage their demanding schedules.

Rick Osterloh, SVP of Platforms & Devices at Google,emphasized the hands-on nature of this collaboration, noting that, "This hands-on work has already begun, with Stephen and his team of experts working with our health experts... giving us incredibly valuable feedback." The feedback loop between Curry's real-world athletic demands and Google's product development is already shaping how Google thinks about what's next.

For those who have been following the AI scene, this partnership goes even further with Curry's also tapping into Google Cloud's new AI Basketball Coach, breaking down shooting accuracy and training tips for the next generation of basketball players. Now, if that's not a sign of the times (and future), we don't know what is. The technology powered by Gemini 2.5 Pro provides real-time shot feedback that could change the way young basketball players train.

At Curry's youth training camp, kids got a first look at the new technology, where Google demonstrated the AI Basketball Coach capabilities. These young athletes had their shots analyzed with biomechanical analysis - and got some hands-on time with Pixel devices.