Saturday, December 27, 2025

Nvidia RTX 50 Super GPU: All the Latest Rumors Unveiled

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The Rumored Arrival of Nvidia GeForce RTX 50 SUPER GPUs

Nvidia's latest GeForce RTX 50-series graphics cards have already made their way into the market, but it seems they might not be around for long. Reports suggest that a new line of GPUs—referred to as the RTX 50 SUPER series—is already in the works. This includes models such as the RTX 5080 SUPER, RTX 5070 Ti SUPER, and RTX 5070 SUPER. These upgrades are expected to bring significant improvements, particularly in terms of performance and memory capacity.

The RTX 5070 Ti has already impressed many users with its capabilities, but the rumored enhancements to the RTX 5080 and RTX 5070 would be highly welcomed. One of the most anticipated changes is the increase in video memory (VRAM), which could address some of the concerns raised by gamers about the current generation’s limitations.

Expected Release Date for the RTX 50 SUPER Series

Although the original RTX 50-series was launched at the start of 2025, there are growing rumors that the SUPER versions may arrive before the end of the year. Some reports suggest that these GPUs could be announced during the fourth quarter of 2025, potentially between October and December. If this timeline holds, it would mean the release occurs just before CES 2026, which is scheduled for early January 2026.

This potential release window is unusual, as previous SUPER series models typically launch about a year after the base models. For example, the RTX 5080 was released on January 30, followed by the RTX 5070 Ti in February and the RTX 5070 in March. If the SUPER series follows this pattern, the release would be much sooner than usual.

Some sources suggest that the RTX 50 SUPER series could even be announced at CES 2025, possibly alongside a new CPU from Nvidia. However, other reports indicate that the release might still occur in 2025, making it difficult to predict exactly when the cards will hit the market.

Anticipated Specifications for the RTX 50 SUPER GPUs

Rumors surrounding the specs of the RTX 50 SUPER series are already circulating, and they point to significant improvements. According to a well-known leaker, Kopite7kimi, the RTX 5080 SUPER, RTX 5070 Ti SUPER, and RTX 5070 SUPER are expected to feature more CUDA cores, higher TGP (Total Graphics Power), and notably, increased VRAM.

Here’s a comparison of the rumored specs:

| GPU | CUDA Cores | Video Memory | TGP | |----------------------|------------|--------------|---------| | RTX 5080 SUPER | 10752 | 24GB GDDR7 | 415W | | RTX 5080 | 10752 | 16GB GDDR7 | 360W | | RTX 5070 Ti SUPER | 8960 | 24GB GDDR7 | 350W | | RTX 5070 Ti | 8960 | 16GB GDDR7 | 300W | | RTX 5070 SUPER | 6400 | 18GB GDDR7 | 275W | | RTX 5070 | 6144 | 12GB GDDR7 | 250W |

These upgrades are expected to make a big difference, especially for high-end gaming. Many modern titles, such as Cyberpunk 2077, Alan Wake 2, and Indiana Jones and the Great Circle, require substantial VRAM to run smoothly at higher resolutions like 4K. With the addition of more memory, the RTX 50 SUPER series could offer a better experience for gamers who want to push their systems to the limit.

Are the RTX 50 SUPER GPUs Worth the Wait?

For those who haven’t yet upgraded to the RTX 50-series, waiting for the SUPER version could be a smart move. The additional VRAM and potential performance boosts could provide a noticeable improvement over the base models. However, pricing remains a concern. While previous SUPER series cards were often priced lower than their base counterparts, the current market for RTX 50-series GPUs has seen prices exceed MSRP.

If the trend continues, the RTX 50 SUPER series may also come with a premium price tag. That said, the extra features and performance could justify the cost for serious gamers looking for the best possible experience.

In conclusion, the RTX 50 SUPER series appears to be an exciting development for the gaming community. Whether it’s worth the wait depends on individual needs and budget, but one thing is clear: the next generation of Nvidia GPUs is coming, and it promises to deliver more power and performance than ever before.

Nvidia RTX 50 Super GPU: All the Latest Rumors Unveiled

Featured Image

The Rumored Arrival of Nvidia GeForce RTX 50 SUPER GPUs

Nvidia's latest GeForce RTX 50-series graphics cards have already made their way into the market, but it seems they might not be around for long. Reports suggest that a new line of GPUs—referred to as the RTX 50 SUPER series—is already in the works. This includes models such as the RTX 5080 SUPER, RTX 5070 Ti SUPER, and RTX 5070 SUPER. These upgrades are expected to bring significant improvements, particularly in terms of performance and memory capacity.

The RTX 5070 Ti has already impressed many users with its capabilities, but the rumored enhancements to the RTX 5080 and RTX 5070 would be highly welcomed. One of the most anticipated changes is the increase in video memory (VRAM), which could address some of the concerns raised by gamers about the current generation’s limitations.

Expected Release Date for the RTX 50 SUPER Series

Although the original RTX 50-series was launched at the start of 2025, there are growing rumors that the SUPER versions may arrive before the end of the year. Some reports suggest that these GPUs could be announced during the fourth quarter of 2025, potentially between October and December. If this timeline holds, it would mean the release occurs just before CES 2026, which is scheduled for early January 2026.

This potential release window is unusual, as previous SUPER series models typically launch about a year after the base models. For example, the RTX 5080 was released on January 30, followed by the RTX 5070 Ti in February and the RTX 5070 in March. If the SUPER series follows this pattern, the release would be much sooner than usual.

Some sources suggest that the RTX 50 SUPER series could even be announced at CES 2025, possibly alongside a new CPU from Nvidia. However, other reports indicate that the release might still occur in 2025, making it difficult to predict exactly when the cards will hit the market.

Anticipated Specifications for the RTX 50 SUPER GPUs

Rumors surrounding the specs of the RTX 50 SUPER series are already circulating, and they point to significant improvements. According to a well-known leaker, Kopite7kimi, the RTX 5080 SUPER, RTX 5070 Ti SUPER, and RTX 5070 SUPER are expected to feature more CUDA cores, higher TGP (Total Graphics Power), and notably, increased VRAM.

Here’s a comparison of the rumored specs:

| GPU | CUDA Cores | Video Memory | TGP | |----------------------|------------|--------------|---------| | RTX 5080 SUPER | 10752 | 24GB GDDR7 | 415W | | RTX 5080 | 10752 | 16GB GDDR7 | 360W | | RTX 5070 Ti SUPER | 8960 | 24GB GDDR7 | 350W | | RTX 5070 Ti | 8960 | 16GB GDDR7 | 300W | | RTX 5070 SUPER | 6400 | 18GB GDDR7 | 275W | | RTX 5070 | 6144 | 12GB GDDR7 | 250W |

These upgrades are expected to make a big difference, especially for high-end gaming. Many modern titles, such as Cyberpunk 2077, Alan Wake 2, and Indiana Jones and the Great Circle, require substantial VRAM to run smoothly at higher resolutions like 4K. With the addition of more memory, the RTX 50 SUPER series could offer a better experience for gamers who want to push their systems to the limit.

Are the RTX 50 SUPER GPUs Worth the Wait?

For those who haven’t yet upgraded to the RTX 50-series, waiting for the SUPER version could be a smart move. The additional VRAM and potential performance boosts could provide a noticeable improvement over the base models. However, pricing remains a concern. While previous SUPER series cards were often priced lower than their base counterparts, the current market for RTX 50-series GPUs has seen prices exceed MSRP.

If the trend continues, the RTX 50 SUPER series may also come with a premium price tag. That said, the extra features and performance could justify the cost for serious gamers looking for the best possible experience.

In conclusion, the RTX 50 SUPER series appears to be an exciting development for the gaming community. Whether it’s worth the wait depends on individual needs and budget, but one thing is clear: the next generation of Nvidia GPUs is coming, and it promises to deliver more power and performance than ever before.

Friday, December 26, 2025

EDB Postgres AI Cuts Energy Use and Costs for Enterprises

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EnterpriseDB Unveils Groundbreaking AI Platform with Major Environmental and Cost Benefits

EnterpriseDB (EDB) has revealed new independent research highlighting the impressive energy-saving capabilities of its EDB Postgres AI (PG AI) platform. This innovative solution is proving to be a game-changer for enterprise customers, offering significant reductions in energy consumption, emissions, and costs while maintaining high performance for complex AI workloads.

Substantial Reductions in Energy Use and Emissions

The study, conducted by Incendium Consulting, analyzed PG AI deployments across three Fortune 500 financial services firms. The results were striking: the platform cut energy consumption by up to 81% and achieved emissions reductions as high as 87%. On average, participating organizations reduced emissions by more than 50%, with one customer reporting a remarkable 94% drop for critical Tier 1 applications.

Kevin Dallas, CEO of EDB, emphasized that these are not just theoretical gains but real-world benefits. “This is the operational reality for the world’s largest financial institutions: dramatic reductions in energy and emissions without sacrificing performance, availability, or scale — and often with significant cost savings.”

Rising Energy Demands Drive Urgency

As AI adoption continues to grow, so does the demand for energy. According to EDB’s Sovereignty Matters research, 95% of global enterprises plan to own their AI and data platforms within three years. However, this growing demand threatens to strain existing energy infrastructure. Electricity costs already make up 46% of total data center spending, and IDC projects a 45% annual growth in power consumption through 2027.

Facing these challenges, 83% of enterprises now rank power efficiency among the top three drivers for rethinking data center architectures, especially as AI adoption accelerates.

EDB’s AI Efficiency Calculator

To help organizations quantify potential gains, EDB has introduced its Postgres AI Efficiency Calculator. This interactive tool evaluates infrastructure inefficiencies and provides real-time recommendations to optimize performance, cut energy consumption, and reduce costs. The calculator leverages intelligent modeling to show how adopting EDB PG AI can minimize operational waste while sustaining enterprise-scale performance.

Optimized Efficiency Through Intelligent Architecture

EDB PG AI achieves efficiency by dynamically allocating compute resources only when needed. Key features include:

  • Intelligent workload optimization for faster, automated database tuning
  • On-demand AI model serving to reduce energy waste
  • Automated AI readiness for vector data without intensive compute demands
  • Separation of compute and storage, enabling independent scaling and improved cost-effectiveness

Additionally, EDB’s Sovereign Data and AI Factory integrates with Supermicro’s high-efficiency server infrastructure, including liquid-cooled systems designed to minimize energy usage for GPU-intensive workloads.

Flexible Solutions for a Demanding Future

“The future of AI infrastructure isn’t one size fits all,” Dallas added. “It’s modular, power-aware, and built for choice. Enterprises need flexible systems that scale without compromise — and that’s what we’re delivering with EDB Postgres AI.”

With AI adoption surging, EDB’s solutions aim to balance performance, cost savings, and sustainability, providing enterprises with tools to scale responsibly while reducing environmental impact. As the demand for AI continues to rise, EDB is leading the way in creating efficient, sustainable, and scalable solutions for the future.

EDB Postgres AI Cuts Energy Use and Costs for Enterprises

Featured Image

EnterpriseDB Unveils Groundbreaking AI Platform with Major Environmental and Cost Benefits

EnterpriseDB (EDB) has revealed new independent research highlighting the impressive energy-saving capabilities of its EDB Postgres AI (PG AI) platform. This innovative solution is proving to be a game-changer for enterprise customers, offering significant reductions in energy consumption, emissions, and costs while maintaining high performance for complex AI workloads.

Substantial Reductions in Energy Use and Emissions

The study, conducted by Incendium Consulting, analyzed PG AI deployments across three Fortune 500 financial services firms. The results were striking: the platform cut energy consumption by up to 81% and achieved emissions reductions as high as 87%. On average, participating organizations reduced emissions by more than 50%, with one customer reporting a remarkable 94% drop for critical Tier 1 applications.

Kevin Dallas, CEO of EDB, emphasized that these are not just theoretical gains but real-world benefits. “This is the operational reality for the world’s largest financial institutions: dramatic reductions in energy and emissions without sacrificing performance, availability, or scale — and often with significant cost savings.”

Rising Energy Demands Drive Urgency

As AI adoption continues to grow, so does the demand for energy. According to EDB’s Sovereignty Matters research, 95% of global enterprises plan to own their AI and data platforms within three years. However, this growing demand threatens to strain existing energy infrastructure. Electricity costs already make up 46% of total data center spending, and IDC projects a 45% annual growth in power consumption through 2027.

Facing these challenges, 83% of enterprises now rank power efficiency among the top three drivers for rethinking data center architectures, especially as AI adoption accelerates.

EDB’s AI Efficiency Calculator

To help organizations quantify potential gains, EDB has introduced its Postgres AI Efficiency Calculator. This interactive tool evaluates infrastructure inefficiencies and provides real-time recommendations to optimize performance, cut energy consumption, and reduce costs. The calculator leverages intelligent modeling to show how adopting EDB PG AI can minimize operational waste while sustaining enterprise-scale performance.

Optimized Efficiency Through Intelligent Architecture

EDB PG AI achieves efficiency by dynamically allocating compute resources only when needed. Key features include:

  • Intelligent workload optimization for faster, automated database tuning
  • On-demand AI model serving to reduce energy waste
  • Automated AI readiness for vector data without intensive compute demands
  • Separation of compute and storage, enabling independent scaling and improved cost-effectiveness

Additionally, EDB’s Sovereign Data and AI Factory integrates with Supermicro’s high-efficiency server infrastructure, including liquid-cooled systems designed to minimize energy usage for GPU-intensive workloads.

Flexible Solutions for a Demanding Future

“The future of AI infrastructure isn’t one size fits all,” Dallas added. “It’s modular, power-aware, and built for choice. Enterprises need flexible systems that scale without compromise — and that’s what we’re delivering with EDB Postgres AI.”

With AI adoption surging, EDB’s solutions aim to balance performance, cost savings, and sustainability, providing enterprises with tools to scale responsibly while reducing environmental impact. As the demand for AI continues to rise, EDB is leading the way in creating efficient, sustainable, and scalable solutions for the future.

Wednesday, December 24, 2025

Top 4 Canon Cameras Before 2015 and the One to Skip

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A Look Back at Canon Cameras from Before 2015

Canon has long been a leader in the world of photography, offering a wide range of cameras that cater to both professionals and enthusiasts. While the industry is shifting toward mirrorless technology, there are still some older models from before 2015 that continue to impress today. These cameras have stood the test of time, combining performance, design, and affordability in ways that remain relevant. Whether you're a collector or simply looking for a reliable camera, these models might be worth considering.

Canon G11: A Retro Compact Camera with Strong Performance

The Canon G11 is a compact camera that stands out for its retro design and solid features. It comes equipped with a 10MP CCD sensor, which delivers vibrant colors and good image quality. The camera also includes a DIGIC 4 image processor, a 5x optical zoom lens (28–140mm equivalent, f/2.8–4.5), and a 2.8-inch LCD screen with 461k dots. It supports SD/SDHC memory cards, making it easy to store your photos. The G11 is known for its excellent autofocus, especially when capturing moving subjects. Its on-camera flash performs well, and the overall design makes it a great choice for those who appreciate a classic look.

Canon 5D Mark III: A Cult Classic Among Full-Frame DSLRs

Part of Canon’s popular 5D series, the 5D Mark III is often considered a cult classic. This full-frame DSLR features a 22MP CMOS sensor, 61 autofocus points, and a 10,400-dot LCD screen. It offers an ISO range up to 102,400 and a burst rate of 6 frames per second. The camera is praised for its ergonomics, quieter shutter, and improved autofocus system compared to earlier models. The image quality is exceptional, though some users recommend creating custom color profiles rather than relying on the default settings. With its durable build and versatile performance, the 5D Mark III remains a favorite among many photographers.

Canon G1X Mark II: A Powerful Point-and-Shoot Option

The Canon G1X Mark II is another standout point-and-shoot camera that offers impressive performance for its size. It features a 1.5-inch 12MP CMOS sensor, a DIGIC 6 processor, and a 24–120mm f/2–3.9 lens. The camera also supports HD video recording at 30fps, a 5.2fps burst rate, and 14-bit RAW files. Despite its compact form factor, the G1X Mark II delivers sharp images, good controls, and strong high ISO performance. Many users have praised its portability and image quality, calling it a sign that Canon may be returning to innovation after years of stagnation.

Canon 7D Mark II: A High-Performance APS-C DSLR

The Canon 7D Mark II is a powerful APS-C DSLR that caters to advanced photographers. It features a 20MP sensor, 65 autofocus points, and an ISO range up to 51,200. The camera also includes a dual DIGIC 6 imaging processor, a 10fps burst rate, and a 1.04M dot LCD screen. It offers excellent autofocus tracking, a fast burst rate, and weather sealing, making it ideal for action and outdoor photography. The 7D Mark II is known for its robust build and versatility, making it a top choice for professionals and serious amateurs.

Canon 70D: A Versatile APS-C Camera

The Canon 70D is another strong offering from Canon’s APS-C lineup. It features a 20MP sensor, 19 autofocus points, and a 1.04 million dot LCD screen. The camera supports ISO up to 25,600, AF sensitivity down to -3 EV, and full HD video recording at 30fps. It also offers a 7fps burst rate, making it suitable for capturing fast-moving subjects. While the sensor may not be the latest, the 70D excels in live view autofocus, build quality, and low-light performance. It’s a well-rounded camera that delivers excellent results for a wide range of photography styles.

One to Skip: Canon G7X

While the Canon G7X is a compact camera with a 1-inch 20MP sensor and a 4.2x optical zoom lens, it falls short in some key areas. The camera lacks sufficient control dials and doesn’t feel like a traditional G-series device. Its sensor is also less capable compared to other models in the lineup. While it may appeal to casual users, more serious photographers may find it lacking in terms of ergonomics and image quality. For those seeking a more capable point-and-shoot, alternatives like the G1X Mark II would be a better choice.

Top 4 Canon Cameras Before 2015 and the One to Skip

Featured Image

A Look Back at Canon Cameras from Before 2015

Canon has long been a leader in the world of photography, offering a wide range of cameras that cater to both professionals and enthusiasts. While the industry is shifting toward mirrorless technology, there are still some older models from before 2015 that continue to impress today. These cameras have stood the test of time, combining performance, design, and affordability in ways that remain relevant. Whether you're a collector or simply looking for a reliable camera, these models might be worth considering.

Canon G11: A Retro Compact Camera with Strong Performance

The Canon G11 is a compact camera that stands out for its retro design and solid features. It comes equipped with a 10MP CCD sensor, which delivers vibrant colors and good image quality. The camera also includes a DIGIC 4 image processor, a 5x optical zoom lens (28–140mm equivalent, f/2.8–4.5), and a 2.8-inch LCD screen with 461k dots. It supports SD/SDHC memory cards, making it easy to store your photos. The G11 is known for its excellent autofocus, especially when capturing moving subjects. Its on-camera flash performs well, and the overall design makes it a great choice for those who appreciate a classic look.

Canon 5D Mark III: A Cult Classic Among Full-Frame DSLRs

Part of Canon’s popular 5D series, the 5D Mark III is often considered a cult classic. This full-frame DSLR features a 22MP CMOS sensor, 61 autofocus points, and a 10,400-dot LCD screen. It offers an ISO range up to 102,400 and a burst rate of 6 frames per second. The camera is praised for its ergonomics, quieter shutter, and improved autofocus system compared to earlier models. The image quality is exceptional, though some users recommend creating custom color profiles rather than relying on the default settings. With its durable build and versatile performance, the 5D Mark III remains a favorite among many photographers.

Canon G1X Mark II: A Powerful Point-and-Shoot Option

The Canon G1X Mark II is another standout point-and-shoot camera that offers impressive performance for its size. It features a 1.5-inch 12MP CMOS sensor, a DIGIC 6 processor, and a 24–120mm f/2–3.9 lens. The camera also supports HD video recording at 30fps, a 5.2fps burst rate, and 14-bit RAW files. Despite its compact form factor, the G1X Mark II delivers sharp images, good controls, and strong high ISO performance. Many users have praised its portability and image quality, calling it a sign that Canon may be returning to innovation after years of stagnation.

Canon 7D Mark II: A High-Performance APS-C DSLR

The Canon 7D Mark II is a powerful APS-C DSLR that caters to advanced photographers. It features a 20MP sensor, 65 autofocus points, and an ISO range up to 51,200. The camera also includes a dual DIGIC 6 imaging processor, a 10fps burst rate, and a 1.04M dot LCD screen. It offers excellent autofocus tracking, a fast burst rate, and weather sealing, making it ideal for action and outdoor photography. The 7D Mark II is known for its robust build and versatility, making it a top choice for professionals and serious amateurs.

Canon 70D: A Versatile APS-C Camera

The Canon 70D is another strong offering from Canon’s APS-C lineup. It features a 20MP sensor, 19 autofocus points, and a 1.04 million dot LCD screen. The camera supports ISO up to 25,600, AF sensitivity down to -3 EV, and full HD video recording at 30fps. It also offers a 7fps burst rate, making it suitable for capturing fast-moving subjects. While the sensor may not be the latest, the 70D excels in live view autofocus, build quality, and low-light performance. It’s a well-rounded camera that delivers excellent results for a wide range of photography styles.

One to Skip: Canon G7X

While the Canon G7X is a compact camera with a 1-inch 20MP sensor and a 4.2x optical zoom lens, it falls short in some key areas. The camera lacks sufficient control dials and doesn’t feel like a traditional G-series device. Its sensor is also less capable compared to other models in the lineup. While it may appeal to casual users, more serious photographers may find it lacking in terms of ergonomics and image quality. For those seeking a more capable point-and-shoot, alternatives like the G1X Mark II would be a better choice.

Tuesday, December 23, 2025

Nike ACG Unveils Viral Cooling Shirt and New Ultrafly Sneaker

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A New Era in Trail Running: Nike ACG Unveils Revolutionary Gear

Nike ACG has made a significant splash in the world of trail running with its latest innovations, inspired by the performance of athlete Caleb Olson at the 2025 Western States men’s ultra-marathon. Olson not only claimed victory with the second-fastest time in course history but also captured attention for his unique choice of attire—a holey crop-top shirt that quickly went viral.

This eye-catching piece of clothing, known as the Radical AirFlow, is now being officially launched by Nike ACG. Alongside it, the brand is introducing the new Ultrafly trail super shoe, both of which are set to make waves in the running community.

The Science Behind the Radical AirFlow

The Radical AirFlow is designed with a focus on "radical cooling," a feature that gives the top its name. It incorporates cone-shaped airducts that enhance airflow and accelerate sweat evaporation. These strategically placed holes vary in size to optimize temperature management. Additionally, the interior side features dimples that further aid in cooling.

The technology behind the Radical AirFlow is rooted in scientific principles. The Bernoulli principle explains how air speed increases while pressure decreases, and the Venturi effect describes how fluid speed increases when moving through a narrower section of a pipe. Together, these concepts contribute to the top's ability to keep runners cool during intense races.

Western States was chosen as the debut race for the Radical AirFlow due to its notoriously hot conditions. Despite the heat, wearing the top actually makes runners feel cooler than they would without it. The top also absorbs and retains 50 percent less sweat compared to other tested garments, making it a game-changer for long-distance runners.

Design Features of the Radical AirFlow

The Radical AirFlow includes large cut-outs at the armpit and elbows, ensuring freedom of movement. Its cropped design allows easy access to a running belt, making it practical for athletes who need to carry essentials during long runs. This thoughtful design ensures that the top is not only functional but also comfortable.

Introducing the Nike ACG Ultrafly

Alongside the Radical AirFlow, the Nike ACG Ultrafly is another groundbreaking product. This new trail shoe is a successor to the original Ultrafly Trail and is part of the ACG line. The Ultrafly features ZoomX cushioning underfoot, paired with a 7/8 length carbon fiber plate that is less rigid than the one found in the original model. This design offers better torsional flexibility and control on uneven surfaces.

For the first time, a full-length ZoomX sockliner is used in a trail-running shoe, providing enhanced comfort. A wider last also offers more room in the toe box, which is especially beneficial as feet tend to swell during long runs.

Performance and Testing

A men's size 10 of the Ultrafly weighs 287 grams, with a stack height of 37mm and a 4mm drop. The Vibram Lightbase outsole features 3mm lugs, providing excellent traction on varied terrain. Nike ACG conducted 13 rounds of testing on the UltraFly, accumulating over 30,000 miles of running to ensure its reliability and performance.

Caleb Olson, who has been racing in the Nike ACG Ultrafly since early 2024, praised the shoe for its versatility. "It's been my go-to, do-it-all racing shoe. It can handle some of the most rugged terrain I've raced on at Transgrancanaria, as well as the singletrack at Western States. It's a great balance between all-day comfort and top-end performance that has helped put me on top of the podium at some of my biggest races."

Upcoming Releases

Both the Nike ACG Radical AirFlow and Ultrafly are set to release in spring 2026. These innovative products are expected to redefine the standards in trail running, offering athletes cutting-edge technology and superior performance. With a focus on comfort, cooling, and durability, Nike ACG continues to push the boundaries of what's possible in the world of endurance sports.